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Dallas Sign Company

Turn-Key Sign Design, Sign Manufacturing, Sign Installation and Sign Service since 1979.

Now with Live Showroom Demonstrations

Products that Improve Your Signs

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$450,000+ SIGN SHOWROOM!

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Free* Design Center Services

LED Message Center Signs

LED Message Center Signs

Sale, Lease or Rental

Channel Letter Signs

Channel Letter


Pole and Pylon Signs

Pole Signs & Pylon


Monument Signs

Monument Signs & Masonry Signs

Wall Signs

Wall Signs

First-Surface LED Signs


LED Signs

Neon & Other Signs

Neon, Awnings & Other Signs

  Guaranteed Highest Quality...Guaranteed Lowest Price™  

Good signs incorporate Marketing.

Identify, Communicate, create the Image you desire.

Signs must be memorable to help a business succeed.  As an example, Dr. Brad Boeke recently hired us to design a new sign and logo to replace a sign we built for him 10 years ago; he was changing his business name.  He told us “I couldn’t remember your company’s name but I remembered the logo – the brush going through the letters – and I remembered the distinctive letter style.”  Obviously the work we put into our own design paid off.

OVER 50,000 SIGNS DESIGNED, MANUFACTURED AND INSTALLEDHowever, sign design involves many more details than a good looking letterhead does.

Whether it's channel letters, a wall cabinet sign, a Monument sign, pole sign, electronic message center, pylon sign, or other signs a sign is 3-dimensional, it is seen from far away, and it probably lights at night.

Sign thickness, minimum stroke, construction materials, lighting choices and colors (day and night), 3-D paint options, and installation requirements all must be considered to make a sign "work."  These considerations are detailed in this website.

Don't overlook the message, the size, and the impact of your sign compared to other signs around it.  Remember that you are competing for attention.

EMC with fixed messages added.Electronic Message Centers cost a lot of money, but they achieve tremendous results.

Rather than purchase a larger, blank, rectangular message center and display your name and all other information on it, consider incorporating signage that constantly displays the messages you want to constantly display.  It will cost less, and look better!

For pylon signs or pole signs a single cabinet encompassing the pole, rather than two displays, one welded to each side of a pole, is much more preferable.

When deciding on letter colors consider which direction the sign will face.  Shadows from building elements and letters/raceways can dramatically affect the daytime readability of a sign.

Borders make signs more readable...quicker.  The single exception to this rule is electronic message centers where the entire face lights in color; but if your message only contains wording and the background is blank, project a lighted border.

A second color in a sign's lettering increases retention.

New, modern-look signs that use lighting to advertise during the day, such as LetterLites™ Channel Letters and PinLights™ Cabinet Signs are well worth considering.

Signs and logos that help businesses succeed are not an accident.  The Small Business Development Center (one page up) has also determined that poor sign design causes 89% of business failures.

"Jim's Place" may be the name of your business, but as a sign it will do NOTHING to attract new customers!  What does the business do?

How many major retailers can you think of that don't have a logo or incorporate a distinctive letter style, or both?  Something to help people remember them.

Customer Satisfaction AwardIf you are concerned at all that the signs you are currently developing might not help your business to succeed we have a staff of design personnel and artists with many years of experience, our IMAGEKRAFTERS™ Design/Marketing Team, who can work with you to develop a successful sign.

We can help so long as your landlord and the City understand the importance of good signs and allow you to install signs that will help your business.  Unfortunately this isn't always true.  Choose your location(s) wisely (and receive your landlord's approval of your signs package BEFORE you sign your lease.)

City Signs Ordinances, and Landlord Lease Restrictions, can doom a business.

We have lots of experience.  We can help you design signs that will meet City and Landlord sign restrictions, and your needs.

Most City Sign Ordinances can be accessed by visiting our "Permits & Approvals" page after accessing our "Installation & Service" page if you care to learn about them without contacting us.  However we have worked with them for so long we know most of them by heart.

Because every member of the Watson Family has a University business degree our education and experience causes us to look at the sign business differently than most.  The principal owner of Signs Manufacturing formed several successful businesses for large and small corporations and was heavily involved in the marketing and advertising necessary to make a business successful prior to starting Dallas Signs Manufacturing with the Family.

In fact 9 members of our Team are degreed professionals.  Because of our education and experience Signs Manufacturing™ is a different kind of sign company.

He saw an opportunity to build a sign company to serve local and regional businesses that understood marketing issues, a huge void even today, to help customers become successful.

We understand what it takes to make a business successful, so we develop “looks” and processes that benefit our customers by giving them continuously better, more productive signs at continuously lower prices.

Design Center assistance is usually free* with a sign purchase.

Sign Design Safety Issues

Signs that are too small to be read easily under existing driving conditions cause traffic congestion and accidents, in addition to not helping a business become successful.  Carefully examine our Letter Visibility charts listed under the Design Center page.

Monument signs can potentially block traffic visibility and cause accidents at driveways and intersections.  Moving them away from the street makes them more dangerous and less effective (above) unless they are significantly larger.

Externally lighted signs cause traffic congestion and accidents on dark or rainy days, and at night according to Penn State studies.

Monument signs, because of their smaller lettering when compared to pole signs and pylon signs, cause traffic congestion and accidents, verified by a different Penn State study.

An excellent place to learn about the critical, mechanical, aspects of sign design necessary for a safe and successful sign is at  It would be nice if cities would read this before creating sign ordinances; there would be less congestion and fewer accidents in business districts.  Businesses in the City would be more successful, also!

Electrical Sign Design Safety Issues

It is a criminal offense in Texas for a unlicensed individual to design an electrical sign, or an electrical system.  A licensed Master Sign Electrician or Master Electrician is required, or a design company approved by statute, regardless of whether the signs was manufactured within or outside of Texas.  We have both Master types involved in designing our signs.  Our employee's State of Texas Electrical and Sign Master License numbers are:  00002753, 00007305 and 00238434.

If you wonder if a sign-seller can legally design, install and service electrical signs in Texas go to, enter "Electricians" in the "Inquire by License Type" box and the name of the sign business or person in the "Inquire by Name" box.

Listed Signs

The National Electric Code (NEC) and the State of Texas require that all electrical signs be listed (tested and labeled.)Underwriters Laboratory logo

ALL cities (and the State of Texas) adopt the National Electric Code as part of their laws.  A few cities allow their inspectors to approve an individual sign, but not many!

Underwriters Laboratories is the premier national listing organizations and almost EVERYTHING electrical is tested by them.

Whether it's channel letters, a wall cabinet sign, a Monument sign, pole or pylon signs, electronic message centers, neon or other electric signs Underwriter’s Laboratory poses the toughest design, structural, electrical, and installation standards of any testing company on the products they approve.

There are only 126 sign companies in all of Texas listed by U.L.  There are many that pretend to be!

Our signs are U. L. Listed. (File #UXYT.E149959)

Underwriter’s Laboratory does NOT judge the appearance, appeal, or the longevity of a product.

This is why our many years of experience serving international, national, regional and local customers, and our investment so that we can apply the knowledge we’ve gained, will give you a superior product which will impress your customers for years to come.

Electric Sign Authority Listed Signs

Good signs require more than sound mechanical and electrical design.Electric Sign Authority Listing Label

While Underwriters Laboratories and other listing companies test and approve mechanical, electrical, and installation aspects of sign manufacturing, only the Electric Sign Authority (ESA) supervises the design, marketing appeal, appearance, and longevity of signs.

Look for the Electric Signs Authority (ESA) Listing Label (right) in the advertising of Sign Companies committed to providing their customers with a better advertising and marketing product that will look good for years.

Our ESA Listing number is:  ESA107474.

Discover how we make signs to last; including the use of CNC manufacturing, rust-proof metal, structural-steel frames, high-end automotive paint, high-impact plastics, and most importantly, sophisticated protective coatings.  All our signs include these many hidden features, critically important to you but often ignored by competitors to lower their cost. We even add self-cleaning properties.

We champion brighter, energy-saving signs solutions that save customers money while protecting our environment.  No matter what type of signs you are considering, please explore our "Lighting Choices" tab for that product, with its own "Energy Savings" tab.  Click on our "EnergySavingSigns™" tab on the "Sign-Types" page to view a comparison of energy consumption for all types of electrical signs.


EnergyStar SignsWe champion energy-saving signs solutions that save our customers money while protecting our environment.  No matter what type of signs you are considering, please explore our "Lighting Choices" tab for that product, with its own "Energy Savings" tab.    In fact many of our unique sign designs can easily and efficiently be Solar Powered!  Click on our "EnergySavingSigns™" tab to the left to view a comparison of energy consumption for all types of electrical signs.

Portable Signs, Banners, and Pendants

"Coming Soon" and/or "Grand Opening" Banners, pendants (small plastic flags on a rope), and portable signs are very good ideas if your landlord and City allow them.

Free SignAlmost every City requires an additional Sign Permit for banners and portable signs, and allows their use for one month four times a year.  Most cities do not allow pendants.

We will file for your Portable Sign, banner, and pendant permits for free while we are filing for your major sign permit.  See our "Permits & Approvals" page under "Installation & Service."  We only charge for the actual cost of the City permits.

Almost no City allows banners to be placed on existing free-standing signs, fences, or between light poles.

Click our "Other Products" tab for construction details on banners.

Unless we are doing other work for a customer we do not make banners, portable signs, or do vinyl lettering, even though we have the equipment to do so.  Our skills are better utilized in other areas.  We recommend

LED Message Center Rentals

Dallas Signs Manufacturing rents SunburstDisplays™ LED full-color digital animated electronic message centers.

This may be perfect for your Grand Opening or other special event.

Contact us for details.

The “Average” Cost of Advertising

Advertising Medium

Cost Per 1000 Exposures

Mailer (in Envelope)

  $ 790.00*

Mailer (Post Card)

  $ 380.00*


  $   7.39*


  $   6.26*


  $   5.47*

Average Channel Letter Sign*

  $    .14

Average Free-Standing Sign*

  $    .27

Average Free-Standing w/ Electronic Message Center*

  $   1.17

* US Small Business Administration figures.  Assumes 10,000 cars per day – a very conservative figure for ANY business street, only 1 person in each car, and only a 10 year useful life for the sign.  ALL very conservative!

Most of the Newspaper, Television and Radio consumers reached are not in most businesses marketing area, a 5 mile radius of their store according to the US Small Business Administration.  The actual cost of reaching a POTENTIAL consumer by these means is unknown, but much higher.

Mailing list costs are not included.

The “Known” Costs of Advertising with Signs Manufacturing Built Signs

Advertising Medium

Cost Per 1000 Exposures

Average ($5,000) Channel Letter Sign*

  $    .06

Average ($10,000) Free-Standing Sign*

  $    .09

Average ($60,000) Free-Standing w/ Electronic Message Center*

  $    .34

* Also assumes 10,000 cars per day – still a very conservative figure, the known National average of 1.59 people in each car, and a known 30+ year (so far) useful life for our signs.  Includes our known costs of owning and operating the signs (historical electricity, insurance, property taxes where applicable, in North Texas.)

USA Today NewspaperTo read what USA TODAY Newspaper says about the cost of signs "click" on their logo to the left.



Creative Letter Styles

Letter styling is critical; look like everyone else, or look special.

Dallas Signs Manufacturing has developed performance-proven distinctive letter styles which help our customers stand out in a crowd of signs.

Letter styles that also make for readable signs.  Letter styles like:

…and many more.

Are you sure you want BLOCK lettering (also known as HELVETICA or ARIAL?)

Protecting Our Works*

A cautionary word or two about Copyright Law:

Copyright protection exists in original works of authorship in any form of expression from which they can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device.  Works of authorship include written, pictorial, graphic works, etc. (our "Works.")

All Dallas Signs Manufacturing's Works are Copyrighted, and may NOT be reproduced in any manner without the expressed written permission of Signs Manufacturing Corporation.  This includes artwork, communications, quotations, emails, etc.Copyrighted Drawing

We do, in writing, allow Works like the drawing to the right and our product "Sign Buyer's Guides" to be viewed internally within an organization, but never to be reproduced.

Please don't reproduce or communicate our Works to obtain competitive bids.  Occasionally we discover our Works in the possession of other sign companies, or discover that our Works have been used to produce signs (because they're usually on the front of businesses they are easily discovered.)  To protect ourselves we must prosecute whoever transmitted our Works.  We do not enjoy having to do this.

Because we allow access to our Works for free does not mean that we are transferring ownership of  our Works.*

* Our Works only become the property of others, including our clients, if they have been specifically purchased.  In virtually all instances our Works remain Dallas Signs Manufacturing's protected property forever.

Just for Fun

Just for fun, go to our "Not-so-Good Signs" tab to the left, above, to witness Signs Manufacturing's "The Not-so-Good Signs, the Bad, Ugly, Stupid & Dumb Signs" Awards Contest!

State Licensed Sign Installation and Sign Service

We are a full-service sign company.  We provide sign site surveys, sign permits, sign installation and sign maintenance services for electrical and non-electrical signs for our customers as well as other sign companies.  We provide this work in Dallas, Fort Worth (DFW), and ALL of North Texas and Northeast Texas.

State Sign and Electrical License Numbers:  TECL17503, TSCL18015, TSCL18016.

Quality Certified Signs Technician Q-Check logoOur technicians are also Quality Certified Signs™ certified.   (Click the "Installation & Service" tab for details.)

OVER 60,000 SIGNS MANUFACTURED AND INSTALLEDWe serve and have installed signs in the Texas cities of Addison, Aledo, Allen, Alvarado, Anna, Argyle, Arlington, Athens, Aubrey, Avalon, Azle, Balch Springs, Bedford, Benbrook, Blue Mound, Bonham, Briar, Bridgeport, Buckingham, Burleson, Caddo Mills, Canton, Carrollton, Cedar Hill, Celina, Cleburne, Cockrell Hill, Colleyville, The Colony, Combine, Coppell, Corsicana, Crandall, Crowley, Dallas, Dalworthington Gardens, Decatur, Denison, Denton, Desoto, D/FW Airport, Dido, Duncanville, Eagle Mountain Lake, Edgecliff, Ennis, Euless, Everman, Farmers Branch, Farmersville, Ferris, Flower Mound, Forest Hill, Forney, Fort Worth, Frisco, Gainesville, Garland, Glenn Heights, Granbury, Grand Prairie, Grapevine, Greenville, Gun Barrel City, Haltom City, Haslet, Highland Park, Hillsboro, Hudson Oaks, Hurst, Hutchins, Irving, Italy, Itasca, Jacksboro, Joshua, Justin, Kaufman, Keene, Keller, Kennedale, Kleberg, Krum, Lake Dallas, Lake Worth, Lakeside, Lancaster, Las Colinas, Lawson, Lewisville, Little Elm, Longview, Mansfield, Marshall, Maypearl, McKinney, Melissa, Mesquite, Midlothian, Milford, Mineral Wells, Mount Pleasant, Mount Vernon, Murphy, Nevada, Newark, North Richland Hills, Ovilla, Palmer, Pantego, Paris, Parker County, Pelican Bay, Pittsburg, Plano, Ponder, Princeton, Prosper, Quinlan, Quitman, Red Oak, Rendon, Richardson, Richland Hills, Rice, River Oaks, Roanoke, Rockwall, Rowlett, Royse City, Sachse, Saginaw, Sansom Park, Sanger, Seagoville, Sherman, Silver Creek, Southlake, Springtown, Stephenville, Sulphur Springs, Sunnyvale, Terrell, Texarkana, Trophy Club, Tyler, University Park, Van Alstyne, Valley View, Watauga, Waxahachie, Weatherford, Wedgewood, Westlake, Weston, Westover Hills, Wheatland, White Settlement, Whitney, Wichita Falls, Willow Park, Wills Point, Wilmer, and Wylie.

ZIP Codes 75001 thru 76958.

Area Codes 214, 254, 430, 469, 682, 817, 903, 940, and 972.

Serving Collin, Cook, Dallas, Denton, Ellis, Fannin, Franklin, Grayson, Henderson, Hill, Hood, Hopkins, Hunt, Johnson, Kaufman, Lamar, Navarro, Parker, Rockwall, Somervell, Tarrant, Titus, Van Zandt, Wood, and Wise Counties in Texas.

We also have signs in 43 different states, and 6 other nations.

Intertek (ETL) Approved ManufacturerUnderwriters Laboratories (UL) Approved ManufacturerSigns Manufacturing™ & Maintenance Corp.


214-339-2227    254-582-7446    817-861-1234    903-561-5959    940-365-3433    972-850-3300    800-333-7137 TOLL-FREE
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FCC Statements:

·        Signs Manufacturing™ does not provide any compensation for testimonials.

·        None of the photographs in our brochures, or on our website, are “photo-shopped.”

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