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Dallas Sign Company

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The “Average” Cost of Advertising

Advertising Medium

Cost Per 1000 Exposures

Mailer (in Envelope)

  $ 790.00*

Mailer (Post Card)

  $ 380.00*

Newspaper

  $   7.39*

Television

  $   6.26*

Radio

  $   5.47*

Average Channel Letter Sign*

  $   0.07

Average Free-Standing Sign*

  $   0.13

Average Free-Standing w/ Electronic Message Center*

  $   0.39

* US Small Business Administration figures.  Assumes 20,000 cars per day – a very conservative figure for ANY business street, the national average 1.59 persons in each car, and a 10 year useful life for the sign.  ALL very conservative!

Most of the Newspaper, Television and Radio consumers reached are not in most businesses marketing area, a 5 mile radius of their store according to the US Small Business Administration.  The actual cost of reaching a POTENTIAL consumer by these means is unknown, but much higher.

Mailing list costs are not included.

The “Known” Costs of Advertising with Signs Manufacturing Built Signs


Advertising Medium

Cost Per 1000 Exposures

$10,000 Channel Letter Sign*

  $   0.02

$20,000 Free-Standing Sign*

  $   0.04

$60,000 Free-Standing w/ Electronic Message Center*

  $   0.13

* Also assumes 20,000 cars per day – still a very conservative figure, the known National average of 1.59 people in each car, and a known 30+ year (so far) useful life for our signs.  Includes our known costs of owning and operating the signs (historical electricity, insurance, property taxes where applicable, in North Texas.)

USA Today NewspaperTo read what USA TODAY Newspaper says about the cost of signs "click" on their logo to the left.

 

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