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Dallas Sign Company

Turn-Key Sign Design, Sign Manufacturing, Sign Installation and Sign Service since 1979.

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PinLights LED Cabinet Sign     Downtown Dallas, Texas     Cabinet Sign     PinLights Cabinet Sign

General Wall Cabinet Sign

 Cost Information

Justification - When Will the Sign Start Making Me Money?

What does a sign really cost?

Of course you have to invest money in a lighted business sign so that it can create you income.

But, a sign can’t cost you money, it has to make you money.  It is an investment to make your business grow.

So, when does a sign start making you money?

Visit our website at and use our Sign Cost Calculator to determine YOUR break-even point.  Or, ask our salesperson to run the numbers with you.

For an example let’s decide if we can afford to borrow $10,000 to add to the cost of our channel letter sign to enhance its look and improve our image, and allow the business to pay for it out of future profits.  You may want to spend more, maybe less.

If you borrow 100% of the money to purchase this sign, and pay it back over 6 years with a 10% interest rate, your additional monthly payment will be about $185 per month.  Add to this the monthly additional operating costs for electricity, insurance, and property taxes because of the more-valuable sign – the sign’s ONLY other costs.  For our example we will use a $190 per month total cost ($6.25 per day during the loan period.)

The sign is a capital expense, and the interest paid is an expense, both saving you income taxes on your investment.  If you are in the 25% tax bracket (0% tax bracket in red) this will return to you over $3,300 ($0) in Federal Income Taxes you would otherwise have been obligated to pay during the loan period. This reduces the break-even point by about $1.50 per day to $4.75 (still $6.25.)

Because of “expensing,” you recover over $2,600 ($0) of your investment the first year.  (Corporate tax rates now run to only 21%; pass-through corporations, businesses, and individuals to 37%, so your savings could be significantly higher.)

How much business will the sign need to generate to pay for itself?

You probably operate with a 25% to 50% cost of goods, depending on the type of business.

Would a beautiful sign in front of your business, rather than a “box” like everyone else has, attract $10.00 – $20.00 ($12.50 - $25.00) in additional daily business (which also covers the cost of the goods you sell?)

Remember, history proves that the average business gets over 50% of their sales just from their signage.

 Of course it would.  Signs like these beautiful attention-getting signs make you money; they don’t cost you a penny.

You want the best signage your initial cash flow will support, because you want your business to grow.

Cost Information

"How much money should I budget for a new sign?"

The following estimates are based on information on the Pricing page that proceeded this page and includes all features.  It is a ball-park "budget" estimate of the general cost of an installed sign.  Because of the huge impact a new sign has on a business you may want to budget considerably more, depending on your particular needs.

    The cost is roughly identical for either fluorescent OR first-surface LED cabinets.

4' x 8' single-face illuminated wall sign, installed: $3,500.00.

3' x 12' single-face illuminated wall sign, installed: $3,500.00.

But, please, contact us to develop an exact plan to meet your particular needs - for free (see our "Design Center" page!)

If you are planning for the future, please bookmark our website as a "Favorite" so you can find us when you are ready.

USA Today NewspaperThank you.  This is what we do to buy groceries!

To read what USA TODAY Newspaper says about the cost of signs "click" on their logo to the left.


Guaranteed Highest Quality...Guaranteed Lowest Price™

Better Business Bureau Accredited BusinessAs detailed above, everything will be done to make your sign look better, and last longer...Guaranteed.

Signs Manufacturing™ guarantees that our price will be the lowest price you can obtain on the products described in this brochure; now or anytime during the next 90 days.

If you are offered a lower price by someone else we will match that lower price PLUS give you 10% of the difference.

What does anyone say who can’t compete in quality, timeliness, professionalism, etc.?  “I can save you money!”  But with Signs Manufacturing’s “Guaranteed Lowest Price” that’s just not true.  You CAN have it all!

This is another reason we’re the largest.

What Our Wall Sign Pricing Does NOT Include:

"Our brand new sign looks terrible when it lights.  All splotchy and uneven.  The company that installed it refuses to correct the problem.  It is killing our business.  Fix it, but keep us informed as to the cost."

Delores Vasquez, Nations Video  (They spent $2,000 repairing their brand-new sign.)


“After being ripped-off by one sign company, who took my several-thousand-dollar deposit but never delivered my sign, I was nervous.  I’m sure glad I met you guys!”

 Paul Lewis, Jubilee Mortgage

Many Different Ways to Purchase Our Signs

Cash Accepted

We offer a discount for purchases by cash or check.

Credit Cards Accepted


Custom-Tailored Monthly Payment Plans Available

In addition to conventional leases we offer accelerated leases and lease/purchase options that save you money overall, while still providing the opportunity to pay for the majority of your signs out of monthly profits.

Would a $65.00 per month payment, with no down payment, and no payments for the first 3 months, be preferable to paying for your sign up-front?

You can create the attention-getting signage you need to be successful, without short-term cost concerns.  Pay for your signs out of your business’s future, increased, cash flow.

Signs on Time Purchase Plans

If you want to lease or lease/purchase, rather than purchase your signs outright, and need help in arranging a lease, please let us know.

Our leasing companies can combine our signs with other equipment you need in one lease or lease/purchase package.  Equipment such as point-of-sale computerized cash-register systems, telephone systems, security systems, manufacturing machinery, etc. can all be leased.

All signs maintenance costs can be included in the lease package.

Leasing gives you the option to upgrade your signs package, to change your look, at no additional cost at the end of the lease period.

Pay as You Grow Purchase Options

In addition to conventional leases we offer accelerated leases and lease/purchase options that save you money overall, while still providing the opportunity to pay for the majority, or all, of your signs out of monthly profits.

Zero Down Options

To help you open your business we have worked with one of our lenders to create exclusive no down payment plans.

FastStart Payment Options

To help you get your new venture out of the starting-blocks, payment programs are available that help conserve your initial operating cash; no payments for the first 3 months.

Conserve Your Nest Egg

CONSERVE YOUR NEST EGG.  0 DOWN, 0% INTEREST.Save your cash to operate your business.

We will help you apply for financing that allows you to make NO down payment with 0% APR for the first 12 to 15 months, depending on the plan you select, so long as you make timely payments.

The companies we associate with allow you to pay-off your loan any time you wish.

Why Do Companies Lease Equipment?

Eight out of ten companies lease some or all of their equipment.

Why do they lease? Because the flexibility provided by leasing allows them to have the most effective operation possible.

  • Leasing is Flexible. Customize a program to address your needs & requirements.

  • 100% Financing. There is very little money down with leasing - typically the first & last month’s payment are due at the time of lease signing.

  • Leasing is Fast & Convenient.  Leasing can allow you to respond quickly to new opportunities with minimal documentation.

  • Tax Benefits. The IRS does not consider an operating lease to be a purchase, but rather a tax-deductible overhead expense.

  • Improves Cash Flow. Lease payments are historically lower than loan payments.

  • Manage Obsolescence. A lease allows equipment to be returned to the lessor at the end of the lease term.

  • Balance Sheet Management. Because an operating lease is not considered a long-term debt or liability, it does not appear as debt on your balance sheet.

Payment Plan Calculator™

Delayed-Deposit Billing

Significantly reduced initial billing to help you control your cash-flow.

Ask for details.

Potential Texas Sales/Use Tax Savings – Separated Contract

If we are manufacturing and/or installing a newly constructed sign on a newly constructed building, or a new free-standing sign, the State of Texas only requires Sales/Use Tax to be paid on our cost of the materials, NOT the full price of the sign, because of the “Separated Contract” we will offer you.

You will save much more than you can from most our competitors.  Because we are actually the manufacturer, we must charge sales tax only on the cost of our raw materials, not what we paid someone else to build and ship the sign to us for.

Our invoices are the controlling part of a “Separated Contract.”  In the instances above we will provide you with an invoice which is written to reflect Sales/Use Taxes for the materials only.

This is an average savings of 80% of the usual Texas Sales/Use Taxes!

Securing Your Investment

“After being ripped-off by one sign company, who took my several-thousand-dollar deposit but never delivered my sign, I was nervous.  I’m sure glad I met you guys!”

Paul Lewis, Jubilee Mortgage


All too often we hear about sign companies who took deposits from customers but never delivered their signs.  In every instance, because the sign company had few assets, there was no recourse.

We are also told of companies that don’t pay for the materials used in a sign, and/or never pay their laborers, in which case(s) THE CUSTOMER is legally liable for these bills EVEN THOUGH they paid the sign company!

Dallas Signs Manufacturing protects our customers, as the law allows, by providing them with both “Partial” and “Final” Lien Releases to legally protect them should ANYONE question whether we paid for materials and/or labor.

We also offer all our customers to be listed as "Additional Insured" for free on our $3,000,000 insurance policy, providing coverage if we default.

And as "Additional Insured" on our $25,000,000 Worker's Compensation/Accident Insurance.

Also, size DOES matter.  Our size, our investment in the community, and our State licensing, insures our customers that we will be here to deliver and install our signs (and to back our LIFETIME* Warranty if our signs need service.)

Dallas Signs Manufacturing is insured, registered, licensed and bonded per City and State regulations, and carries product liability insurance.  We are regulated by the Texas Department of Licensing and Regulation, P. O. Box 12157,  Austin, Texas 78711, 1-800-803-9202, 512-463-6599; website:


"...I had to hound Vital ***** (a sign broker) for weeks and weeks, then I had to call ******** (the manufacturer) to finally get a hold of Vital *****.  I thought Vital ***** was taking my deposit money and running.  When he asked for the second deposit I was kind of hesitant based on my experience with him.  I did some research on Vital ***** and there were judgments in Dallas County, civil judgments for Vital ***** taking money and not putting up a sign!  But the manufacturer said I had to deal with him, and he already had a great deal of my money.

The installation company he subcontracted with, City *****, finally did show up and after giving them another $30,000 the sign was installed but City ***** didn't pay Vital *****, I guess, his "fair cut" of it.

Vital ***** was initially mad at City ***** and then he was mad at me, so he came and took the controller out of the sign so now it doesn't even work!  I tried to go back to ******** (the manufacturer), and gave them all of the documentation and they said it's between me and Vital *****, they won't do anything about it.  I'm never dealing any way but directly with a manufacturer again!"

Mr. Sinkler, Freedom Wash


"Our electronic-message-centers were nightmares.  Even though they were only 2 years old the manufacturer refused to service them."

Major Vincent, Salvation Army


"Our brand new sign looks terrible when it lights.  All splotchy and uneven.  The company that installed it refuses to correct the problem.  It is killing our business.  Fix it, but keep us informed as to the cost."

Delores Vasquez, Nations Video  (They spent $2,000 repairing their brand-new sign.)


"Our LED electronic-message-center, which cost us over $28,000, failed when it was 2 weeks old.  The company that installed it refuses to repair it - saying it can't be fixed.  The manufacturer refuses to fix it also.  Please repair or replace it."

Mark McCarthy, Harvest Christian Fellowship  (We had to replace it, they had to sue the manufacturer and installer.)


"I cannot express how disappointed we are to learn that our two-year-old $70,000 message center cannot be repaired.  I obviously wish we had purchased a good one from you."

Apostle Lobias Murray, Full Gospel Holy Temple

The “Average” Cost of Advertising

Advertising Medium

Cost Per 1000 Exposures

Mailer (in Envelope)

  $ 790.00*

Mailer (Post Card)

  $ 380.00*


  $   7.39*


  $   6.26*


  $   5.47*

Average Channel Letter Sign*

  $   0.07

Average Free-Standing Sign*

  $   0.13

Average Free-Standing w/ Electronic Message Center*

  $   0.39

* US Small Business Administration figures.  Assumes 20,000 cars per day – a very conservative figure for ANY business street, the national average 1.59 persons in each car, and a 10 year useful life for the sign.  ALL very conservative!

Most of the Newspaper, Television and Radio consumers reached are not in most businesses marketing area, a 5 mile radius of their store according to the US Small Business Administration.  The actual cost of reaching a POTENTIAL consumer by these means is unknown, but much higher.

Mailing list costs are not included.

The “Known” Costs of Advertising with Signs Manufacturing Built Signs

Advertising Medium

Cost Per 1000 Exposures

$10,000 Channel Letter Sign*

  $   0.02

$20,000 Free-Standing Sign*

  $   0.04

$60,000 Free-Standing w/ Electronic Message Center*

  $   0.13

* Also assumes 20,000 cars per day – still a very conservative figure, the known National average of 1.59 people in each car, and a known 30+ year (so far) useful life for our signs.  Includes our known costs of owning and operating the signs (historical electricity, insurance, property taxes where applicable, in North Texas.)

USA Today NewspaperTo read what USA TODAY Newspaper says about the cost of signs "click" on their logo to the left.



Small Business Administration LogoRead what the U. S. Small Business Administration (SBA) has to say about the advantages and costs of signs for your business:

Why Do I Need A Sign For My Business SBA.pdf

Is Signage Expensive SBA.pdf

SBA Features and Benefits of EMCs.pdf

Intertek (ETL) Approved ManufacturerUnderwriters Laboratories (UL) Approved ManufacturerSigns Manufacturing™ & Maintenance Corp.


214-339-2227    254-582-7446    817-861-1234    903-561-5959    940-365-3433    972-850-3300    800-333-7137 TOLL-FREE
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FCC Statements:

·        Signs Manufacturing™ does not provide any compensation for testimonials.

·        None of the photographs in our brochures, or on our website, are “photo-shopped.”

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